Standing Tall: UVA Darden First Year Launches Mission-Driven Sock Business

At 6’9”, Dan Friedman (Class of 2019) is tall.

His twin brother, Mike, has him beat by two inches. While their height has always been a key part of their personas and helped facilitate certain activities — Friedman’s brother was a walk-on basketball player at Syracuse. However, height was not without its negatives; chiefly, an inability to find fun, funky, fashionable socks that could comfortably accommodate their plus-sized feet.

The personal fashion need was one driving force behind, the designer sock company for men’s sizes 12 to 20 that Friedman launched with his brother and mother on 18 September.

The other, more somber impetus behind the launch is the desire to commemorate the legacy of their father, Andrew, who was working at the World Trade Center and killed in the terrorist attacks on 11 September 2001. With every sale, 10 percent of the profits will go to benefit Tuesday’s Children, a charity founded in the wake of the attacks that helped the Friedman family and others like them and now works with communities impacted by loss.

Read the full article here.