Story behind the logo was created in response to the market’s need for fashionable and comfortable socks for men with large feet. The logo, however, symbolizes the heart of our mission.

When we first met with our designers and manufacturers in October, 2016, we realized we had something very special to convey; we had experienced first-hand that only with the help of “community” can you rise above a tragedy like 9/11. With that as our catalyst, we set out to create a meaningful logo that would represent the brand and give a subtle nod to the World Trade Center.

Excited by our meeting, we immediately began to brainstorm. Our first concepts started as doodles on paper napkins as we sketched potential symbols. We knew the logo had to feature the “T” and “O” in and it had to be simple yet strong.  Equally important, it needed to raise awareness for Tuesday’s Children and capture the commitment to our mission.

From those initial sketches, the TallOrder logo was born.

Featured on the ankle of each TallOrder sock is a sky blue, embroidered logo – chosen because the sky on 9/11 remains so vivid in our minds.  It acts as a memory we all share and a constant reminder of the responsibility we all have in helping each other through traumatic times.  Everyone who dons a pair of socks is truly “fit to stand tall.”